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160m sales boost for Entertainment One Peppa Pig, the cartoon character fond of jumping in muddy puddles, is now making a splash in the US, lending a welcome sales boost to Entertainment One, the company behind the animation.

Sales of Peppa Pig related merchandise in US retail stores such as Target topped $200m (160m) last year, EOne said. It did not disclose a figure for the prior year, although in its half year results in where to sell kate spade bag November it said the brand had recorded a 275pc rise in US revenue compared to the same period a kate spade black year ago suggesting 2015 revenues were in the region of $53m. It now has 65 licensing kate spade handbags price partners in the US, where the series is broadcast seven days a week on the Nick Jr channel,as it looks to broaden the appeal of the hit cartoon overseas. Two years ago EOne set a goal of doubling global revenues from Peppa Pig to $2bn, after boosting its stake in the company that makes the programme. In a trading update for the year to March 31, EOne said that revenues had shown "significant growth, having almost doubled against the previous year". kate spade latest design It added that underlying earnings before interest, tax, depreciation and amortisation would be "materially ahead of the previous year". Shares in the FTSE 250 company, which also makes TV dramas and distributes feature films, jumped 2.9pc to 237p on the back of the positive update.

Darren Throop, chief executive, said the company had had "a good year" with its performance in line with expectations. Neil Wilson, a senior market analyst, at ETX Capital, said Peppa Pig "could be a golden goose for EOne". "It now has 1,000 live licensing and merchandising contracts globally," he added.


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